Performance Marketing Manager / SEA - Manager (m/f) at EMnify

As our Performance Marketing Manager, you will develop, implement, track, and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns. As EMnify has a high tech Product, operating in the IoT field, a good understanding of the Product will be crucial. You should be able to lead a digital marketing campaign from conception to full execution. You will ensure that campaigns launch on time, and within budget. You will work closely with Product / Marketing and our CRM Administrator.

Your responsibilities are:

  • Develop paid search strategies, bid management, keyword generation / research, A/B-Testing.

  • Plan and execute all web, SEM, marketing database, email advertising campaigns.

  • Identify areas of improvement and optimize campaigns via Google Experiments.

  • Control and documentation of success of all activites through jointly defined KPIs.

  • Optimize spend and performance based on trend insights.

  • Find and test new platforms and technologies to expand our advertising portfolio.

Requirements:

  • +2 years of relevant work experience within the Performance Marketing / SEA Field

  • deep knowledge of Google Analytics, AdWords, Keyword Optimization and Landing Pages

  • Strong analytical skills, organized and systematic

  • great attention to detail and number driven

  • results-oriented team player

  • fluent in English

  • previous work experience and / or a good understanding of Tech / IoT is a big plus